Auction information

Sale of an exceptional collection of bicycle & automobile posters from the Velorama bicycle museum, Nijmegen.

The late 1800s saw an explosion of cycling as a pastime combined with the rising popularity of poster advertising. As such, many bicycle manufacturers created beautiful artworks that evoked the joy of jumping on a bike and hitting the road, whether for sport or more genteel pleasure.

The bright colours and the evocative designs of these retro pieces are an art and bike lover’s dream.

Great poster artists such as Leonetto Cappiello, the Italian-born Paris-based illustrator considered the father of modern advertising, Jean de Paleologue, Jules Chéret, Henri Gray and Adolphe Mouron Cassandre all produced iconic and visually arresting posters for races, cycle shops and bike companies such as Peugeot, Liberator, Cycles Sirius, Alcyon and Omega.

While the early posters embodied the glorious, evocative style of the Belle Époque, with women shown in goddess-like poses riding or pushing bicycles, later posters became more graphic, enhancing the simple geometric shapes of the bike itself.

Many of these posters were created cheaply on thin paper stock and were not intended to last more than a few weeks, let alone years, they have become increasingly rare and many now fetch considerable sums of money at auction.

Bicycle & Automobile Posters

Sale of an exceptional collection of bicycle & automobile posters from the Velorama bicycle museum, Nijmegen.

The late 1800s saw an explosion of cycling as a pastime combined with the rising popularity of poster advertising. As such, many bicycle manufacturers created beautiful artworks that evoked the joy of jumping on a bike and hitting the road, whether for sport or more genteel pleasure.

The bright colours and the evocative designs of these retro pieces are an art and bike lover’s dream.

Great poster artists such as Leonetto Cappiello, the Italian-born Paris-based illustrator considered the father of modern advertising, Jean de Paleologue, Jules Chéret, Henri Gray and Adolphe Mouron Cassandre all produced iconic and visually arresting posters for races, cycle shops and bike companies such as Peugeot, Liberator, Cycles Sirius, Alcyon and Omega.

While the early posters embodied the glorious, evocative style of the Belle Époque, with women shown in goddess-like poses riding or pushing bicycles, later posters became more graphic, enhancing the simple geometric shapes of the bike itself.

Many of these posters were created cheaply on thin paper stock and were not intended to last more than a few weeks, let alone years, they have become increasingly rare and many now fetch considerable sums of money at auction.

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